Creative Playbook 2025
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“Where Ideas Stick Like Magnets"
Marketing with Purpose, Branding with Vision
Marketing in Quadrant is to make every brand decision trace back to what we engineer, build, and enable , and how we want our audiences to picture us.
WHAT DO WE WANT PEOPLE TO THINK ABOUT QUADRANT?
Technology doesn’t limit creativity, it inspires it!
We turn engineering into experience. The marketing work at Quadrant is to translate advanced technologies, such as magnetic assemblies and motion solutions into compelling visuals that resonate with both technical experts and everyday audiences.
I hope our works help engineers and business leaders visualize complex ideas, amplify their impact, and reinforce our brand story across every touchpoint.
What It Looks Like in Reality
Data Viusalization
Data Storytelling with Purpose
Exploring new ways to visualize complex data, inspired by sessions at Adobe Max, this layout highlights how thoughtful design can uncover insights that raw numbers alone may not reveal.
The visual on the left was created entirely in Adobe Illustrator without AI. Using only shape, scale, and structured repetition through the “Transform Effect”. The denser the spiral, the larger the import quantity, forming a visual rhythm where information and form are intrinsically linked.
Rather than relying on traditional bar or line graphs, this approach opens the door to more expressive, shape-based storytelling. We can adapt this method to use a variety of forms , such as magnet, motor structures, or even material-based textures to create visualizations that feel more connected to the subject matter while still conveying quantitative trends. It’s a way of transforming raw data into designs that speak both logically and emotionally.
Mock-ups
Creative Direction Behind the Play Hard Mockups
Each concept begins with visual experimentation: drawing from the energy of sport, movement, and modern graphic design. The patterns are built from motion lines, gradients, and geometric balance, reflecting both speed and control.
Every composition is designed to feel the power to "PLAY HARD" yet refined: translating the rhythm of athletic performance into a visual identity that’s bold, technical, and adaptable across merchandise.
Product Exploded View
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Innovative Branding Solutions
This project begins with a static exploded view image provided by Woosung, showing the internal structure of a miniature motor used in various applications. While the original CAD rendering offered a clear mechanical breakdown, it lacked the emotional and visual impact needed for public-facing branding and storytelling.
To elevate the presentation, I first isolated each component from the flat white background using advanced masking techniques in Photoshop. Once isolated, I used AI to enhance the original image with lighting, shadow, and depth to produce a polished visual. From there, I used Adobe Firefly generate a rendered animation that gradually assembles the components into a complete motor.
While there are still some inconsistencies and small errors in the animation, but this approach significantly reduces manual effort and turnaround time.
Every magnetic innovation begins with a spark of insight.
Quadrant marketing strategy mirrors the real world challenges our customers face: from motors and rare-earth magnet sourcing, to advanced magnetizing and assembly solutions.
We start by observing: collecting internal feedback, tracking market shifts, and learning how engineers and clients apply our technologies in EVs, aerospace, medical, and beyond. From those insights, we guide our creative process through a three-step loop to the right.
Each campaign is filtered through our brand layers:
- purpose and belief in engineering-led progress
- principles of clarity and reliability
- expression through visuals, copy, and product storytelling
- interactions across industries and geographies.
This integrated loop : reflect, evolve, express. And this is how we connect magnetics to the world, and move boldly toward what’s next.
Step 1 — Human Insight First
Every idea starts with people. We listen, research, and discover the “why” behind the work, whether it’s an EV cooling magnet or a haptic actuator. These human-centered insights form the creative spark and guide our direction.
Step 2 — AI-Powered Execution
Once the direction is clear, we use AI tools to handle repetitive, manual work: generating mockups, editing assets, drafting variations, and speeding up the creative cycle.
Step 3 — Brand Integration
Refinement is key. We tailor each output, whether is product animation, infographic, or social post, to match our tone, values, and brand identity. We ensure visuals are not just consistent, but purposeful and connected across every industry we touch.
Beyond the First Glance
The visuals shown may not be fully accurate, as they are AI generated. However, they can be exported into Photoshop or Illustrator for refinement, helping reduce initial design time and speed up the creative process.
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